BetMakers has signed an agreement with global wagering technology company Betgenius for the distribution of its complete racing solution.
Betgenius provides services to over 150 licensed bookmakers in regulated markets around the world with its sportsbook management solutions, which includes live data and outsourced trading for pre-match and in-play betting.
The agreement provides Betgenius customers access to rich horse racing data via event- life cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for around 250,000 races per year includes content from the UK and Ireland, Asia, Australasia and North and South America.
BetMakers has contracts in place with relevant racing bodies and rights holders globally to distribute and monetise racing content and has also developed proprietary trading and pricing solutions to complement this content.
Todd Buckingham, CEO of BetMakers, said: "Betgenius is a world-wide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients.
“This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services.”
Matt Stephenson, global partnerships director at Betgenius, said: "We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that.”
