BetMakers will distribute its Global Racing Network race meetings into international wagering markets including the UK and Ireland through a deal with The Stronach Group’s 1/ST Content business.
The move is subject to long-form agreement completion and is scheduled to launch on May 1.
It will see BetMakers’ GRN feature racing content from racecourses at Kentucky Downs, Charles Town and Mahoning Valley among others, with the coverage available for 1/ST Content’s broadcast schedule. This includes Sky Sports Racing in the UK and Ireland, as well as across other international media partners’ websites.
Elsewhere, BetMakers’ North American CEO Christian Stuart is departing on April 6 and Chelsey Abbott is joining the Executive Team as the chief people officer.
BetMakers has also revealed it is relocating its headquarters to Melbourne, where CEO Jake Henson, along with other executive members, are now based.
Henson said the 1/ST Content deal is an “important addition” to BetMakers’ Global Racing Network, “further broadening” the company’s global racing distribution race.
Stuart said amid his impending departure: “It has been a pleasure working with the team and advancing the interests of the Company here in the US.
“I am confident we will see the Company go from strength to strength as the US market expands.”
Matt Davey, executive chairman of BetMakers, said Abbott will “centralise the global People & Culture team and continue to drive the development and execution of our People & Culture strategy,” in her role as chief people officer.
