BetMakers has agreed a deal with Sports Information Services to distribute 33,000 British and Irish greyhound races to the Australian and New Zealand markets for the next year.
SIS has the global rights to distribute British and Irish greyhound racing, including live streaming, race day control and fixed odds betting. Now, BetMakers will take the data and enhance it, integrating live racing for SIS-approved operators.
Tom Buckingham, BetMakers CEO, said: “This deal takes our international distribution content to over 2,000 races each week. We will be able to provide content for our Australasian clients for 16 hours daily.”
