Innovator and provider of data-driven software solutions to the global sports betting and lottery industries Betgenius has upgraded its adserving product Connextra.
The upgrade focuses on new content structure and campaign management functionality, which allows users to better organise their marketing activity, making the Connextra product more effective and efficient to use.
These enhancements will be a significant improvement in particular for the larger users of Connextra running numerous products, campaigns and departments and now also offer the ability to serve liveodds banners into mobile applications.
Betgenius, which acquired Boolabus in September, has also announced the launch of its Connextra Certification programme, a two-day course of intensive product training, designed to cater for every type of user from entry level to advanced.
The aim of the programme is to maximise the knowledge, use and benefits of the Connextra product and ensure that it is exploited to the full by its users in creating effective campaigns, improving customer acquisition and increasing betting turnover.
