Betfred.com has launched a new £10m marketing campaign with the strapline “You’ll love a bit of Betfred.”
The new television campaign revolves around the concept of “the personal carnival,” as customers enjoy their own special celebration each time they engage with the brand.
Chris Sheffield, managing director at Betfred.com, said: “Betfred is all about the customer experience and the enjoyment of being able to get involved in the action regardless of the result.
“The personal carnival concept from [campaign creator] BJL conveys that perfectly, emphasising the welcoming, inclusive personality of the brand and the importance of the overall experience to our customers.”
Tom Richards, creative director at BJL, added: “Unmistakeably feel-good and unashamedly enthusiastic, what better way to celebrate the Betfred experience than with a personalised carnival, particularly as we edge towards the spectacle of the 2014 World Cup in Rio.”
