betFIRST has launched its online casino in Belgium following its acquisition by Betsson Group in June last year.


The offering has gone live with Middelkerke Casino, which is owned by publicly listed French casino operator Group Partouche.

The betFIRST online casino is operating on the latest and last available A+ casino licence granted to Casino Middelkerke for the regulated Belgian market.

Slots, table games and live casino have been included in the launch.

Alexis Murphy, CEO of betFIRST, said the company is aiming to “replicate” its success with “the most extensive mobile casino offering in Belgium.”

Jesper Svenssen, CEO of Betsson Operations, added: “We acquired a market leader in Belgium last summer, and we are delighted that we are already able to add further value for the business through this unique partnership.”

Fabrice Paire, CEO of Group Partouche, said: “It is only right that we partner with the leading Belgian betting and gaming operator to make a success of this new venture in both the physical and online world.”