Betfair has agreed a deal that will see BetfairCasino.com become the official exclusive i-gaming sponsor for the New Jersey division of Live Nation Entertainment.
BetfairCasino will also become a partner of the PNC Bank Arts Center and Susquehanna Bank Center, as well as a variety of venues in Asbury Park, New Jersey.
Don Ryan, senior vice president of gaming at Betfair US and BetfairCasino’s general manager, said: “We are excited to be able to work with venues like PNC Bank Arts Center and Susquehana Bank Center on this great programme to introduce thrill-seeking music fans in New Jersey to BetfairCasino with a unique and engaging experience both online and onsite.
“The rush of seeing your favourite artist or band live is something we find very synergistic to the rush of playing your favourite casino games online – anytime and anywhere in New Jersey.”
In addition, the sponsorship will also allow new customers of BetfairCasino to earn Live Nation Concert Cash or Ticketmaster Ticket Cash vouchers after making their first deposit.
Players will also have the opportunity to win BetfairCasino credit, as well as discounted concert tickets at venues.
