Betfair has reinforced its commitment to English cricket by becoming the official betting partner to the England and Wales Cricket Board, in addition to being the official betting partner of the Test Match Grounds, in a partnership brokered by Essentially Group.
The agreement will allow Betfair to use the ECB logo on collateral and also includes perimeter boards, tri-vision sight screen and replay screen advertising, product sampling and promotional activity at the eight Test Match Grounds across English cricket, including the npower Ashes.
In addition Betfair will also continue as the naming sponsor of the ‘Betfair Blimp,’ which will be providing Sky Sports with aerial footage during the npower Ashes series with Australia.
Betfair will utilise its ECB and TMG sponsorships to raise brand awareness and help drive new customer acquisition and also reward existing customers both in the UK and internationally.
