Betfair is the latest OpenBet customer to use its B2B back-end platform to manage its mobile sports-betting capabilities.
Mobile gaming is on the increase and recent figures show that it is becoming an ever more important channel within the online gaming industry. OpenBet enables operators to choose their preferred mobile partner and seamlessly integrate a bespoke front-end/back-end solution.
The back-end B2B platform with its one wallet solution gives a single view of each customer and their betting activity through their preferred channel. This functionality gives operators the ability to manage liabilities more effectively, target marketing and promotional activity in mobile gaming and ensure jurisdictional obligations are upheld.
OpenBet chief executive David Loveday commented: "The advent of more sophisticated mobile internet devices is a very important development for our customers and we embrace this progression to yet another channel. We are constantly working in close collaboration with our customers, ensuring that we are flexible and open to new ideas that push the boundaries of what we can offer."
