Content provider BETER has announced a new partnership deal with igaming software provider BetConstruct to deliver its sports and esports events.
The new deal will see BetConstruct’s network gain access to BETER’s in-house table tennis matches from the Setka Cup tournaments as well as efootball, ebasketball and CS:GO events under the ESportsBattle brand.
The two companies have partnered before for a live casino product launched early last year.
With 24/7 live streaming of up to nine events broadcasted simultaneously, BETER’s Setka Cup and ESportsBattle boast viewing figures of over 50 million people from across 150 countries every month.
"We're excited to build upon our partnership with BetConstruct by offering our top-tier sports and esports content, along with our premium live casino services,” said BETER spokesperson Yori Arami. “BETER’s events are tailored to meet the demands of the modern player, with fast-paced and thrilling betting opportunities.
“Our in-house trading team ensures sustainability and high average margins. So we're confident that this collaboration will bring great results for both BETER and BetConstruct."
"As a top player in the igaming industry, we are constantly striving to expand our horizons and forge new partnerships,” added Tigran Meliksetyan, head of sports at BetConstruct.
“We are confident that integrating BETER's offerings into our versatile and award-winning platform will derive significant benefits for our partners. We look forward to a long and prosperous partnership with BETER.”
