Betdaq has launched a new fixed-odds sportsbook to complement its exchange and online casino offering.
The platform has gone live with a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above-the-line advertising starring actor Ralph Ineson.
The new sportsbook offers a shared Betdaq wallet, best odds guaranteed, full and partial cash out, live streaming and in-play betting with visualisations.
It was developed in conjunction with Betdaq’s exchange platform provider, gbet, while utilising pricing input and expertise from parent company GVC Holdings. Gbet’s proprietary Streaming API push technology ensures instant and always-up-to-date prices are available to Betdaq’s customers.
The development follows strong growth over the past 18 months, since Betdaq first switched to a permanent two per cent commission on all exchange markets and bets.
Betdaq managing director Shane McLaughlin said: “Launching the Betdaq sportsbook is the realisation of a key strategic aim. The consolidated Betdaq exchange-sportsbook-casino demonstrates our strength of as part of GVC and means customers can enjoy an improved experience.
“The exchange remains our central product and the complementary introduction of the sportsbook allows us to attract and convert new players.
“Supporting the launch with this prominent marketing campaign underlines the value of the product and our confidence in it. We’re excited to work with Ralph again and to welcome Glen to our stable of partnerships. Their profiles and personalities are a perfect fit from a Betdaq brand perspective.”
