Arsenal has welcomed Vbet as its official betting and gaming partner, announcing a three-year deal.
Vbet is the B2C brand from software provider BetConstruct and the partnership will see Vebt bring its innovative approach directly to Arsenal fans in the stadium and worldwide, with Ray Parlour fronting the campaign and marking the next step in Vbet’s global expansion.
Vigen Badalyan, Vbet’s CEO and founder, said, “We're great admirers of Arsenal’s tradition and partnership with Vbet is a key part of the long-term strategy.
“Vbet is powered by BetConstruct, a business we created 16 years ago in Armenia and it has become a leading supplier of igaming technology.
“By building our own software and doing everything in-house we can offer Vbet customers an innovative, easy and safe experience that has responsible gambling at the heart of the brand. We look forward to engaging with passionate Arsenal fans around the world.”
Arsenal commercial director, Peter Silverstone, said: “We are delighted to welcome Vbet into our family of official partners. Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand.”
