BetConstruct has a long tradition of showcasing innovation at ICE London and debuting one-of-a-kind VR products and this year’s show is no exception, with the unveiling of VR Fight Club.

The brand new product is an application, built in-house by BetConstruct which simultaneously caters to two audiences.

VR Fight Club offers a realistic and emotional PvP boxing simulator, allowing its users to train in the ring and fight with real opponents. Basing the game on the principle of a tournament, BetConstruct delivers an evolving gaming experience for anyone who wants to vent stress and emotion.

Rafayel Badalyan, BetConstruct’s chief innovations officer, said: “VR simulators have been around for a while, allowing people who are far from certain activities to try their best through VR and touch the atmosphere that is crafted to be close to the real thing.

“Our VR Fight Club is a game, a workout routine and the next big thing in esports.”

BetConstruct reimagined combat in a virtual arena and took it to its esports department, where esports athletes contribute to one of the biggest revenue generating markets: ebetting.

While still in development for esports integration, VR Fight Club will have its special showcase at ICE London in Boulevard Space MS8. BetConstruct’s VR team will welcome visitors to test the VR Fight Club game, as well as take part in a raffle.