Sports betting supplier Betby is heading to SiGMA Asia, where the head of the company’s sportsbook product will be giving a talk on emerging technology.
Kirill Nekrasov’s (pictured) talk, titled Benefits and Use Cases of Emerging Tech For Sports and Esports, will take place on June 3 at 3.15pm on the SiGMA Stage at the expo in Manila, the Philippines.
The session will explore how technologies are transforming both the operational and experiential sides of the sports and esports industries, covering areas such as artificial intelligence-driven engagement tools and tokenised fan communities to performance-based crowdfunding and new revenue models.
Nekrasov will be joined on the panel by speakers such as Joebert Yu, secretary general of the Philippine Electronic Sports Organisation (PESO).
“At Betby, we see incredible potential in AI, automation and data analytics not only to streamline sportsbook operations, but to create richer, more immersive user journeys,” Nekrasov said.
“I’m excited to join this panel and share how we’re applying these concepts through, for instance, our proprietary esports solution Betby.Games.”
Betby will have a broader presence at the June 1-4 show from stand 2143, where company representatives will showcase sportsbook solutions and engage with stakeholders.
