Betby has expanded its reach in Latin America by signing a partnership with operator Fun88.
Betby’s technology, official data feeds and suite of APIs will be central to the deal for the operator as it looks to achieve differentiation goals.
Fun88 will also have access to the Betby.Games AI-generated content module and feed to drive its growth strategy in LatAm.
A Fun88 spokesperson said: “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market.”
Betby COO Chris Nikolopoulos added: “Fun88 has established itself as a leading brand in the Asian market.
“With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”
