Kaizen Gaming brand Betano has secured a front-of-shirt sponsorship deal with Argentine football team Club Atlético River Plate.
The partnership, starting in the current season, follows Betano’s launch in Argentina a year ago.
Julio Iglesias, chief commercial officer at Kaizen Gaming, said: “River Plate is a global footballing institution with one of the largest fan bases in the world and a history dating back over 120 years.
“As soon as we started speaking with the club, we knew we had found a partner who shared our values and relentless drive to raise the bar and set the highest standards in everything they do.
“The club and its fans’ passion for football is second to none, and it is exciting to be joining them on the next chapter of their illustrious history. At Betano, we are always aiming for the top.”
Jorge Brito, president of River Plate, said: “Partnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision. Through its sponsorships of the CONMEBOL Copa América 2024 and the Argentine Professional Football League’s ‘Torneo Betano,’ Kaizen Gaming has reinforced its leading role in the world of sports.”
