Betano and parent company Kaizen Gaming have made their first North American launch by moving into Ontario.
Kaizen also operates the Stoiximan brand and is already established in 12 markets across Europe and Latin America.
Betano has launched in the Canadian province of Ontario during the peak season for American sports, including NFL, NHL and NBA. The launch has also been timed for Canada’s participation in the World Cup in Qatar.
Julio Iglesias Hernando, chief commercial officer at Kaizen Gaming, said the company hopes to offer a “superior sports betting and gaming experience” to Canadians amid “intense” competition in Ontario.
Betano’s portfolio features over 30 sports and more than 1,000 casino games.