Following a new partnership with Future Anthem, Bede Gaming is set to offer a whole new approach to product tooling.

By introducing Future Anthem’s Amplifier AI product into its gaming platform solution, Bede will elevate its product offering with an advanced level of real-time, data- driven personalisation for every step of the player journey - across casino, sports betting and lottery.
“Being pioneering is already within our value set at Bede. This new partnership with Future Anthem is a natural step for our strategic ambitions, demonstrating our commitment to providing market leading products built on cutting edge technology,” said Colin Cole- Johnson, Bede Gaming CEO.
“We are dedicated to a customer-centric product offering, with Amplifier AI being the latest of our continuous efforts to enhance the platform’s features and services. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data, which ultimately will benefit their players.”