BBIN’s global tree-planting event, “For the Next”, has ended after four months having achieved its goal of planting a million trees.
Organised by BBIN's non-profit brand, TGB Charity, over 600,000 supportive responses were received globally over the course of the event from June 5 to September 16, with BBIN reaching its target.
TGB Charity shows support through corporate donations but also hopes to keep drawing public attention to issues relating to social economics, environmental protection, medical resources, the needs of vulnerable populations and other topics through fun and meaningful events.
TGB Charity worked with electronic music magazine DJ Mag last year to hold a charitable music event, inviting one of the world's top 100 DJs, Fedde Le Grand, to create three new tracks which were downloaded for free 1 million times.
This year, BBIN partnered up with the international charity organisation, Trees for the Future. To make the planet greener, BBIN gathered support throughout the online event and turned online clicks into trees planted around the globe.
