Bayes Esports will be exclusively represented in the South Korean esports market through a partnership with esports technology and solutions company, Team Snowball.
Bayes said the collaboration aims to provide a framework for further global expansion of both partners, with Team Snowball now Bayes’ solutions and distribution partner in South Korea.
The two companies will develop offerings for the global esports industry, while also looking to connect each other’s networks in Europe and Asia to further opportunities around the world.
Amir Mirzaee, managing director and CCO at Bayes, said South Korea has “always played a leading and integral role in taking esports to the mainstream,” adding that the deal is aimed at “building a bridge” between esports markets in the US and Europe with those in Asia.
Team Snowball represents the Korean Esports Association as its official esports data partner, working with the likes of League of Legends Champions Korea and Korea’s national esports team.
Taek Lee, COO at Team Snowball, said the company now plans to “accelerate the global rollout of our fan engagement solutions such as WagerCast and EsportsCast.”
“I believe we can build the industry standards together since both companies complement each other with sharp regional and product focuses,” he added.
