Bally’s Corporation has entered the mobile sports betting market with the launch of its sportsbook, Bally Bet, in Colorado, US.
Bally Bet will offer a variety of innovative features to sports betting in the state, developed by Bet.Works, the technology platform that Bally’s is acquiring. David Wang, CEO of Bet.Works, will become the CEO of Bally’s Interactive when the deal closes.
Bally Bet will offer options for the major sports through in-app parlay games and integrated social features.
Users will be able to win points for betting on sports that can be redeemed for gaming, dining, retail and other amenities at Bally’s Golden Gates, Golden Gulch and Mardi Gras casinos in Black Hawk, Colorado, and at other Bally’s casinos nationwide.
Three more markets will see the Bally’s sportsbook brand this year with more launches in 2022.
