Australia’s Tabcorp has a new identity for its New South Wales and Victorian wagering brands.
The changes will see the NSW TAB and Victorian TAB logos aligned, with the only difference being the colour. The NSW logo will be on its traditional green background while Victoria will stay with its heritage blue. On a national front the brand itself will be known as tab.com.au.
The new branding will be positioned in the marketplace with a series of TAB advertisements across all forms of media.
“The new logo unifies our brands, reflects our continued innovation and aims to create a closer and more emotional connection with our customers,” Tabcorp chief executive officer David Attenborough commented.
“We’ve embraced the opportunity to present a fresh and innovative face to the wagering marketplace.”
The changes will see many of Tabcorp’s approximately 2,800 retail outlets and 260 racing venues across both states progressively rebadged.
The new branding was launched at the North Melbourne TAB agency today, attended by Victorian racing minister Denis Napthine and will also be unveiled at the King and George TAB agency in Sydney on Friday, at which NSW Racing Minister George Souris will be in attendance.
