Arland’s new omni-channel platform Bookmaker Next is to launch at ICE Totally Gaming, with flexibility and customisation as key features.
The new software, which includes a sportsbook, offers the igaming industry open source standard front-ends – website, mobile web-app and terminal – as well as an integration layer based on APIs for easy incorporation of third party content and services.
Bookmaker Next was born with a bold goal of establishing a premium standard for sports betting and gaming platforms. It consolidates Arland’s leading position on regulated markets as a one-stop solution for startup companies, as well as established operators, willing to modernise their existing legacy platform.
The creation of a “compelling customer journey across different channels of distribution” and successfully taking on board “constantly changing compliance requirements” are key drivers for success, Arland argues, believing that the company’s new software helps operators worldwide meet those objectives.
Felipe Andrade, managing director at Austria-based Arland, said: “During the last 21 years, we have been listening to and learning from our customers. We truly believe in flexibility and customisation as key drivers for success. That’s why we’ve extended this concept to the business model of Bookmaker Next, fulfilling not only current needs, but also preparing our customers to be competitive in the long term.”
