Aristocrat Technologies has entered into an API agreement with programmatic advertising platform Content Networks as part of the Aristocrat developer partnership programme.
The agreement will allow Context Networks to integrate its Contextual Promotions Media Network (CPMN) with Aristocrat's future casino management system, Oasis 360 v15.3, which will enable operators to deliver personalised promotions across multiple platforms, including Aristocrat's OneLink digital signage, LED table signs and nCompass media displays.
As a developer partner, Context Networks will work with Aristocrat to ensure the CPMN is fully tested and compatible with Aristocrat's systems. This testing process provides gaming operators the assurance that Context's solution has been evaluated on Aristocrat's platform, meeting the high standards required in the industry.
"This API Agreement is an important first step toward a deeper relationship with Aristocrat," said Matthew Olden, CEO of Context Networks. "By becoming part of Aristocrat's developer partnership programme, we ensure that our CPMN solution is 'Context Ready' for Oasis 360 v15.3 and beyond.
“This partnership will help gaming operators enhance player engagement and introduce new revenue opportunities, with the assurance that our solution has been tested and approved by a leading gaming technology provider."
The API Agreement focuses on Aristocrat's upcoming Oasis 360 v15.3, currently under development. By leveraging Aristocrat's future API capabilities, Context Networks' CPMN will offer gaming operators a turnkey, cloud-hosted advertising solution that allows for dynamic, context-based promotions without additional hardware or software investments.
