IMG ARENA, a leading sports betting service and content hub, is launching an official virtual tennis product in partnership with ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour.
The game will be available in April and will help sportsbook partners fill the void while the ATP Tour is suspended. This new deal expands the longstanding partnership between IMG ARENA and ATP Media and is the first time they have launched a virtual sports offering.
IMG ARENA is using licensed assets to create the first-ever officially branded virtual tennis product, featuring logos from the ATP Masters 1000 series along with official tournament names, to deliver an authentic, fan-first experience.
This unique and exclusive product is evidence of the ATP Media innovation strategy and adds to IMG ARENA’s growing portfolio of virtual products, which also includes golf, motorsport, football, horse racing, speedway, greyhound racing and cycling.
