Andrew Parker, performance director at Blueclaw Media, examines how to add value as an affiliate.

Optimisation

WHEN it comes to organic search results, search engines are looking to rank relevant sites that answer queries comprehensively, which they and users can trust, and which help users achieve their goals for that session.

Indeed, in its 2019 Google I/O, Alphabet CEO Sundar Pichai declared that Google was moving from a company that was helping answer queries to a company that helped users get things done.

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