Sports data provider Are You Watching This?! (RUWT) has signed a new deal with Optimove.
The partnership will integrate RUWT’s engagement tools into Optimove’s CRM Marketing Hub.
RUWT’s solution sends push notifications and personalised campaigns based on actions in a sports match, such as a game heading to overtime.
Optimove will also utilise MetaBet Odds, which allow operators and sports media to display live betting lines to customers.
“Our Excitement Analytics tool understands when sports events are becoming unmissable and drives users to the action - boosting engagement, loyalty, and revenue,” said RUWT founder Mark Phillip.
Optimove's Adi Dagan, senior director of partnerships, said: “Together, we’re giving operators the power to connect with players at the exact moment excitement strikes, driving loyalty and lifetime value.”
