EveryMatrix has announced it has signed a €2m deal to sell its B2C brand Jetbull to AMGO iGaming.
As of July 1, 2019, AMGO will get full ownership of Jetbull and has already started the transition phase to operate and manage the brand.
Operating on the EveryMatrix white label platform, Jetbull is a gaming brand that offering casino and sportsbook, with more than 600,000 registered customers. Jetbull will continue to be operated under EveryMatrix’s Maltese, UK and Danish licenses.
Ebbe Groes, founder and group CEO of EveryMatrix, said: ”Some B2B companies have their own B2C brands competing with their B2B clients. This has always been against our strategy, and with this transaction, we now completely shut down our own brands and we can focus exclusively on our role as a software service supplier for casino, sports, payments, and platform.
“To sell our own brand Jetbull to AMGO is an important step for us to continue developing the market’s most competitive online gaming platform and no longer focus on being an operator. AMGO has the right setup for operating multi-brands in different jurisdictions, and we are sure that we will see a huge increase in Jetbull’s reputation as a strong brand in regulated markets.”
Mads Jørgensen, board member and director of AMGO, said: “We have enjoyed an excellent working relationship with EveryMatrix, and this agreement will take our partnership to the next level. We are very satisfied with this agreement and have set the strategy and performance targets to generate shareholder value.”
