All-in Global’s marketing, brand and project manager Vasco Albuquerque is to moderate a marketing-related panel discussion at European Gaming Congress Milan at Radisson Blu Hotel Milan on November 8.
With not a day going by without news coming out regarding violations of gambling marketing rules, the gambling industry is in a state of uncertainty thanks to a series of changes to legislation and advertising rules all around regulated jurisdictions.
In 2019, operators and affiliates have found themselves in endless debates and meetings with the priority of rethinking their approach to marketing.
It is hard to imagine an industry that is much more crowded, competitive and fast-paced than gambling. From retail and online brands to high-profile football shirt sponsorships and flashy TV campaigns, gambling marketing is an ever-present part of modern life.
For gambling operators, reacting effectively to changes in advertisement means being able to pivot when challenges emerge. During the second edition of European Gaming Congress, the organisers – European Gaming Media and Events – are putting together a panel discussion that will focus on the hot topic of effective marketing in regulated markets.
Given the location of the conference, there is no doubt that many information will be shared about the Italian advertisement ban on the gambling industry, but the experts of the panel discussion will highlight some of the ways in which you can avoid penalties and how to be compliant in cases in which the bans are in force.
Already confirmed as being on the panel are Ivan Liashenko, chief marketing officer at Parimatch, Quirino Mancini, partner at Tonucci & Partners and Francesco Gaziano, chief marketing officer and country manager Italy at SKS365.
