Affilka by SOFTSWISS has expanded the capabilities of its affiliate marketing tracking platform with the launch of a new module for poker sites.
Affilka can now provide its services not only to online casinos and sportsbooks, but also to online poker sites. The new poker module will enable clients operating online poker sites to take advantage of Affilka as well.
The new module includes an updated API, which will be used to process user gaming activity on online poker rooms. In addition to click data, registrations, deposits and cash-outs, the platform will collect, store and process online poker player data.
Along with the API update, the Affilka team expanded the Сommission Сonstructor for CPA, RevShare and Hybrid deals (a combination of CPA and RevShare). Under the CPA model, affiliates are paid for a specific player action or combination of actions.
When calculating CPA deals poker sites will be able to take into account such parameters as time from a player registration to a deposit (or meeting other qualification criteria), whether a player has an active self-exclusion limit as part of responsible gaming practices, duplicate players and a user status (verified or blocked).
From now on, for CPA payments, not only player deposits but also poker player activities, such as poker rake sum per player or poker bets sum per player can be taken into account.
So, in order to pay an affiliate partner the CPA reward for a referred player, the player must deposit a specified amount during a specified period and/or the Poker Rake Sum from that player and/or their Poker Bets Sum must reach a certain amount.
When using the RevShare model, the poker site pays the affiliate a percentage of the revenue. A poker site owner may pay affiliates a percentage of the gross revenue which is the rake generated by the referred players.
The owner may also pay a percentage of the net revenue (rake minus bonuses, balance adjustments, third-party fees such as payment system fees, taxes, poker network fees, etc).
