PartyGaming has announced its second B2B deal in France with an exclusive multi-year agreement to provide a white label online poker service for AB Groupe, a French TV broadcaster.
The new service will be branded LuckyJeux and will join PartyGaming’s French poker network. Once PartyGaming obtains the required licence and is operational, players on the network will benefit from a shared pool of player liquidity operating on a single platform.
Jim Ryan, CEO of PartyGaming, said: "AB Groupe is a first rate addition to our French poker network and is consistent with our stated strategy of combining B2C and B2B offerings in newly regulated markets. Together with our recently announced alliance with PMU, we are in great shape ahead of the market opening."
