Boss Gaming tells iNTERGAMINGi about its time-sensitive promise and plans for growth
Charles Darwin’s grandfather, Josiah Wedgwood, is credited with being the inventor of many modern-day marketing staples.
Back in the 18th century, pottery products were sent sailing off to well-heeled clients across Europe with the promise that money would be reimbursed if satisfaction was lacking.
Wedgwood is also renowned as originating other key concepts, too. Direct mail, free delivery and self-service, to name but a few, helped him turn £20 of inheritance into £500,000. His was clearly quite the family of visionaries.
Eye-catching promises are nothing new then. But even in the innovation-rich sector of online casinos, there is something notable about Boss Gaming Studio’s singular promise.
For a company that has only been in existence since 2015, its vow to create white-label casino solutions, from scratch, within only 60 days is quite the statement.
Over to Catalina Lukianenko, Boss Gaming Studio’s head of business development, for a refreshingly frank take on her firm’s USP: “There are many companies that offer their services on launching a casino project and they all have their pros and cons. That’s why we have deeply analysed the igaming market and offers from other companies and made our own competitive product.
“Basically, we offer the same product. But the only difference between other companies and us is that we make the project to go live in 60 days, when others do it in a minimum six months. And 60 days is not a promise, this is a fact!” To unpack, what do clients get for their money? Renowned providers are involved – NetEnt recently formed a partnership – and there is a ready-made Curaçao licence, with Malta on the way.
