888 recorded its highest group revenue on record in 2011, with a 26 per cent increase on the previous year to US$331m.
In its interim management statement, the group reported record trading levels for 2012 so far, with average daily revenue for the first 35 days of Q1 25 per cent higher than average during January 2011 and two per cent higher than the average during the record Q4 2011.
"We are delighted with 888's strong performance over the last year and in particular Q4. Q4 revenue is the highest on record and represents five consecutive quarters of revenue growth. Strong trading was led by an excellent performance in our B2C casino and poker and is the successful result of an increased strategic focus on our core competencies and the stand-out success of Poker 6," commented deputy chairman Brian Mattingley.
Current trading in January continues to be strong for 888 and the forthcoming launch of its new casino product will provide another offering for its customer base. "We believe our focused strategy, aligned with the selective B2B approach, will continue to drive growth in 2012," added Mattingley.
