888 and Microgaming have announced a strategic agreement to launch a joint poker network for the French market.
As part of this alliance, 888 and Microgaming will establish a joint venture which will develop, offer and support the shared poker product for Microgaming and Dragonfish licensees in France, as well as to 888’s own B2C poker customers.
Both parties are already engaged in the regulation and certification processes published by the Autorité de Régulation des Jeux En Ligne, in order to meet all regulation requirements.
Gigi Levy, CEO, 888, said: "This deal marks a turning point in the industry with big networks collaborating in newly regulated markets to create a shared pool of liquidity, benefiting customers and assisting in rapidly generating large poker networks in each market.
"Once we have obtained the required licence and the French market is operational this represents a strategic opportunity for us. It provides us with the ideal platform to secure a meaningful market share in France which is set to become one of the key poker markets in Europe. This is an important step in the development of the industry, and marks the start of European regulated companies collaborating in the poker field to increase their competitiveness."
