Alongside posting record revenues for the first half of the year, 32Red has confirmed it intends to enter the Italian online casino market in early Q4.
The online gaming operator reported an increase of 50 per cent in total revenue to £16.5m compared to the same period last year.
Casino revenues increased 52 per cent to £14.5m, revenue from bingo and emerging products increased 100 per cent to £0.7m, while poker revenues dropped five per cent to £0.6m.
Revenues for July and August are up 22 per cent on the corresponding period in 2011 despite the Olympics taking place at that time. 32Red CEO Ed Ware commented: "The sustained revenue growth across the group has been primarily driven by the 32Red Casino and we continue to work on further enhancing the player experience as well as our marketing effectiveness.”
The board continues its strategy of investing in UK marketing and will commence marketing activity in Italy during the second half of the year. “As previously stated, we intend to enter the Italian online casino market in early Q4 and we are looking forward to commencing marketing and operational activities. While we continue to focus on our core market of the UK, we look forward to utilising our Italian licence to expand the profile of the brand and to grow the business in another regulated market,” said Ware.
