GeoComply has announced a 22.3 per cent increase in geolocation checks throughout Super Bowl weekend in the US, surpassing last year’s figures.
This sustained growth underscores an important shift in the US towards a state-regulated, taxed and secure betting environment, enabling more Americans to place legal bets on the year's most anticipated football game.
GeoComply analysed its data across 28 US states, Washington DC and Puerto Rico with legal, online sports betting during Super Bowl LVIII weekend.
“The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas and the record-breaking results we saw did not disappoint,” said Anna Sainsbury, CEO and co-founder of GeoComply.
“We are proud to help foster the growth of a regulated industry that puts accountability, security and player protection at the forefront. Compliance drives our mission and with that commitment, we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses.
“Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalised.”