Online sports betting odds provider 1xBet has reflected on “being at epicentre of gaming” at the recent ICE London and iGB Affiliate with the brand garnering major attention at both events.

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As the company prepares to drive its esports and affiliates lines even further, its event team is exploring the new partnerships formed in London and its enhanced growth strategy for 2020.

"We were looking forward to ICE London and were duly impressed by the values of the event organisers, Clarion Gaming, who are interested in real issues and problems related to the gaming industry," the company says.

"1xBet fully agrees with the mission of the conference, which brings together gaming leaders for a constructive dialogue, helping everyone to better understand in which areas technology, and our industry, will develop.

"We are very pleased that ICE 2020 brought together the most creative and ambitious people in gambling. It was incredibly interesting to see the new products the participants showed and, as one of the world’s leading gaming brands, we did not come to the exhibition empty-handed either.

"Our two stands at ICE and one at iGB Affiliate London immediately attracted the attention of hundreds of visitors, with the interactive features entertaining the crowds and the raffle draws providing a great end to the evenings."