World Snooker has confirmed online betting firm 12bet.com as the new title sponsor of the World Open.
The one-year deal will see the tournament, which runs from September 18-26 at the SECC in Glasgow, named the 12bet.com World Open.
World Snooker chairman Barry Hearn said: "The tournament will give vast exposure to 12bet.com’s brand so it’s easy to see their motivation behind getting involved with snooker."
Rory Anderson, CEO for Europe at 12bet, said: "We are delighted to add the World Open to our fast growing sponsorship portfolio. This event will give our brand fantastic exposure not only in the UK but throughout Europe."
