iGaming Features

GameAccount has gone from strength-to-strength since it was founded six years ago and 2009 is set to be another busy year for the company, as Simon Liddle found out when he spoke to Kevin Dale, chief executive officer
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Greentube, the Austrian software developer, has announced that almost one million football enthusiasts have downloaded the company's Football Challenge 08 skill game, which was launched in April this year ahead of the 2008 UEFA European Football Championship.
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Since the dawn of the consumer age, companies have endeavoured to come up with new and innovative ways to promote their brands and services. James Walker learns how the huge technological developments that have taken place over recent years - particularly with regard to the almost unbridled propagation of the internet - have resulted in the creation of a new and powerful platform for businesses to harness non-traditional marketing techniques. Enter, the viral age...
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BetMarkets has consolidated its position as a 'must-attend' event for sports betting industry professionals around the world, after its strengthened programme led to a strong rise in delegates. James Walker takes a look at the highlights...
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For several millennia, horse racing has remained the sport of choice for royalty and the elite alike. Horse racing in its competitive form is believed to have originated in central Asia, where tribal nomads first domesticated the animals approximately 6,500 years ago. Since then, the continued popularity of the sport is largely attributed to our love for gambling, as Jonathan Doubilet finds out...
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In-game advertising is fast overtaking television and print as a key promotional medium, and as Helen Fletcher finds out, marketers specifically targeting a core audience of 17 to 35-year-olds will soon find themselves shifting advertising budgets away from television in favour of online channels...
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