Betradar is meeting the challenge of an increasingly competitive sports-betting market head on – and with even more games. iNTERGAMINGi catches up with latest developments.
THE sports betting industry is re-inventing itself. With more and more operators entering the highly competitive marketplace, companies are constantly striving to increase their market share by developing their product portfolio in order to attract new, recreational and entertainment-seeking customers.
It’s no longer just about the victory of Team A or Team B, but rather by the number of in-play betting markets offered - no matter how exotic they are - that help bettors to feel glued to the action. As the number of sports events has been traditionally limited, bookmakers are constantly looking for new ways to offer their clients additional betting opportunities around the clock to meet the 24/7 nature of global, online betting. In a rapidly changing environment, virtual sports events have continued to grow in significance and represent a key strategic expansion of the product portfolio of every bookmaker.
Betradar, widely renowned as a leading supplier of sports and betting related data to all major betting operators, tackles this specific challenge head-on. It offers innovative and entertaining in-play betting concepts, as well as virtual sports products readily available 24 hours a day, 365 days a year for operators. Betradar has significantly expanded its product portfolio of gaming solutions within the past year.
The Virtual Football League (pictured), Betradar’s first virtual sports betting product, has a current customer base of around 40 global retail and online operators. The VFL provides a “close to reality” betting experience by combining the latest development in artificial intelligence with cutting-edge 3D animations. It is a betting concept that offers a highly realistic, entertaining and revenue-driven betting solution.
Read the full article in the latest issue of iNTERGAMINGi.
