Sarah Caskie, head of brand at Heart Bingo, outlines the operator’s plans for UK growth under the BVGroup umbrella – and after switching to Playtech’s bingo software.
BINGO has been a staple of the UK gaming market for decades, and despite the landscape changing in that time, the vertical is very much here to stay.
The challenges faced by the land-based sector in recent years, including changing audience demographics, are well-known, but in the online arena, there is plenty of room for evolution and growth.
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