Greek igaming operator Stoiximan has launched an affiliate program for its Stoiximan and Betano online sportsbook and casino brands in partnership with Income Access.
The Stoiximan and Betano brands focus on the Greek/Cypriot and Romanian markets respectively and will be managed using Income Access’ marketing tracking and analytics platform.
The launch of the new program will allow affiliates to promote these brands on a competitive revenue-share basis. The program will be managed in-house by Stoiximan using the Income Access platform, which will allow the operator’s affiliate managers to target campaigns according to players’ location, language and other criteria through the software’s ad-serving tool.
Thanassis Kanouris, head of international marketing at Stoiximan, said: “We chose Income Access to further improve the quality of service affiliates receive from our brands.
“Through the platform, we look forward to providing affiliates with the best possible solutions when it comes to brand promotion, communications, ad serving and optimising deals.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “Greece and also Romania are increasingly important European igaming markets, so we’re excited to partner with a leading operator in both jurisdictions.
“We’re confident that our platform will prove instrumental in significantly improving player acquisition for Stoiximan and Betano and supporting both brands’ overall growth.”
