Emilia Rynkowska, head of affiliates at EnergyCasino, looks ahead to an exciting 2016 for the company’s affiliate partners.
SPENDING hard-earned income on maintaining a meaningful presence at trade shows is something that vexes companies across all sectors. For internet-based industries, justifying the expenditure based on pure return-on-investment metrics can be a challenge.
The key is to view these events as an opportunity to do something different; to show an organisation’s personality. It is at the major exhibitions that industries come alive. That is true of online gaming and of i-gaming affiliates especially.
