Betdaq has become the official sponsor of the inaugural Greyhound Premier League, the new competition run by the Greyhound Owners, Breeders and Trainers' Association.
Greyhound racing is an important product for Betdaq members and the company has been assessing how to build a presence in the sport over the last year. The league aims to introduce an innovative structure to greyhound racing that will help the sport appeal to a wider audience.
"We are hoping that the Betdaq Premier League will reinvigorate greyhound racing in the UK," said Martin White, GOBATA chairman. "The Premier League format has already proved successful in darts and snooker, combining both immediacy and a narrative. We are aiming to significantly increase the revenues going back to greyhound owners, breeders, trainers and kennel staff and across all sections of practitioner involvement."
