Sportradar has signed an agreement with international media company MP & Silva to licence the exclusive retail right for the French Ligue 1.
The contract includes a minimum of 125 matches for the current season, kicking off with the live transmission of Toulouse FC v Olympique de Marseille on Saturday, September 14.
The acquired media rights packages will be distributed in Betradar’s Live Channel, which was launched earlier in the year.
Sportradar’s managing director of media rights, Joern Anhalt, said: “Through these deals, we gain top-class international sports for our Live Channel for our retail betting customers.
“Ligue 1, equipped with international stars like Falcao, Ibrahimovic and Thiago Silva, is an absolute highlight for our customers and will for sure increase customer satisfaction in the betting shops.”
