Without memorable theming and the right design, a location will struggle to make its mark.
FAMILY entertainment centres dominate many markets in our industry and a lot of them are huge in scale. A landscape dominated by operations of such magnitude means that, to succeed, one has to stand out from the crowd. Over the years, FECs have established themselves as a solid, and lucrative, medium for delivering amusements entertainment. The model is such an attractive proposition that first-time operators can fall at the first hurdle – placing all of their attention on the games and attractions within, but none on the minutiae of location design and theming. Read the full article in the August issue of InterGame
