Chuck E. Cheese has opened 10 new arcades across the US as part of the launch of a new concept.
Chuck’s Arcade combines classic games, new titles and CEC’s famous animatronic characters. It has been created for adults and lifelong fans who grew up with arcades, with the company saying: “Chuck’s Arcade is a modern-day love letter to the games and people who made Chuck E. Cheese great.”
Locations are open now at major retail locations across the US including St Petersburg, Florida; Trumbull, Connecticut; Victor, New York and El Paso, Texas.
The company is promising games such as Jurassic Park, Halo and Connect Four Hoops at the new locations. Alongside them will be a selection of retro favourites including Ms. Pac-Man, Galaga, and Mortal Combat.
Each arcade is overseen by an animatronic character, such as Chuck E. Cheese or one of the other historic characters from Munch’s Make Believe Band. Select locations also feature exclusive retro-themed merchandise including classic logo apparel, collectible toys, novelty candy and redemption prizes.
David McKillips, CEO of Chuck. E Cheese, said: “Chuck E. Cheese has spent decades mastering the arcade experience — it's in our DNA.
“Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centres worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls. Chuck’s Arcade™
is a natural evolution - an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.
