Toni Breidinger, a fan-favourite NASCAR driver, has joined Dave & Buster’s as its 2025 summer ambassador.
As part of the partnership, which is the first-of-its-kind for the company, Breidinger will appear at exclusive Dave & Buster’s meet and greets, with stops in New York City and Chicago, Illinois.
The agreement will also see limited-edition merchandise, exclusive giveaways and racing game competitions take place at Dave & Buster’s locations throughout the summer.
Breidinger is an American race car driver and model, known for making history as the first Arab-American woman to compete full-time in a NASCAR national series.
Dave & Buster’s said that her dynamic personality and strong social media following made her the perfect fit for the position of summer ambassador.
Breidinger said: “I've been a fan of Dave & Buster's for as long as I can remember. I always stop in when I'm on the road. I love the games and energy, so getting to partner with a brand I genuinely enjoy is really exciting for me.
“There's nothing like being behind the wheel, whether it's on the track or in the arcade, and now I get to do both at one of my favourite places. I'm so excited to compete with fans who love racing as much as I do and make this a summer to remember.”
During the August 8 NASCAR Craftsman Truck Series race at Watkins Glen International, Breidinger will drive the number five Dave & Buster's Toyota Tundra TRD Pro for TRICON.
