The gaming division of Scientific Games will now offer Barcrest’s games exclusively to licenced betting office operators with terminals from The Global Draw.
The company’s gaming division now includes The Global Draw, Barcrest and Games Media. Enhanced content is one of the many benefits derived from combining the three gaming businesses, the company said.
“We have worked hard to develop our in-house content and the addition of the Barcrest games library further strengthens our position in UK LBOs,” said Rick Mountney, director of content development for the gaming division. “The key for us is to deliver innovative and unique content, which should create a more enjoyable experience for players and ultimately deliver cash box growth for our customers.”
Phil Horne, managing director of The Global Draw, said his company delivers “exceptional” content to customers.
“Being able to offer additional games from our content library, including the popular Rainbow Riches brand, provides yet another added benefit and reinforces our cross-platform offering,” he said. “We look forward to developing and releasing even more engaging content to our customers in the coming months.”
