Scientific Games Corporation has appointed Robert White as chief operating officer of its gaming division.
White retains his existing responsibility for the development of the gaming division’s overall business strategy, including its social media and merger and acquisition strategy, while also taking on responsibility for content and product development, yield management and corporate marketing.
This new role is part of the integration of The Global Draw, Games Media and Barcrest, providing a central focus to enable the division to capitalise on the strengths of the three businesses to drive growth in established channels and build the group’s international and interactive businesses.
White has had a successful career spanning 12 years at IGT, including senior positions in finance, sales and commercial and most recently as vice president and managing director of IGT-UK, leading the sale of IGT’s Barcrest subsidiary to Scientific Games.
“I am excited about the future of the gaming division, as new forms of game content and technology provide the opportunity to continue to innovate within an already well-established and diverse group offering,” said White.
Ian Timmis, chief executive officer of the gaming division, added: “Robert has impressive business experience, including his successful career at IGT. He has been an integral part of the senior management team since the Barcrest acquisition and in this new leadership role is ideally positioned to contribute to the continued success of the gaming division.”
